HelmsBriscoe, a leading provider of hotel and conference site selection services, recently deployed a new “sales acceleration” system to support associates in more than 100 offices around the world. The system, which was developed by Involve Technology, captures and shares the insights of sales associates with regard to particular sites and hotels as well as past experiences. This enables the company to compete on value – its distinct knowledge – as opposed to merely price.

Indeed, real-time access to “unbiased intelligence” is enabling sales associates to win more deals and strengthen existing relationships. “With this knowledge base continually building, we will always be in a position to offer more value to our customers than anyone else,” says Roger Helms, founder and CEO of HelmsBriscoe. “We will have put a performance barrier up that a new competitor will be hard pressed to jump over.”