Earlier this year, Yankelovich Partners released a report demonstrating just how tired consumers have become with regard to the assault of marketing messages and interruptions.

In Yankelovich's survey, 60% of respondents said that their opinion of marketing and advertising has become more negative in recent years and 61% think it has "gotten out of control." In fact, 70% said they "tune out advertising more than they did a just a few years ago."

What is Yankelovich's proposed solution? Precision, Relevance and Reciprocity.

The group is promoting precision in terms of ensuring that the right people are being reached. It encourages marketing groups to ensure the messages they present are relevant to the targeted audience. And finally, Yankelovich advises marketers to compensate consumers for their time and attention.