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About this Author
Britton Manasco specializes in customer-focused initiatives that build business credibility and strengthen sales growth. His articles have appeared in Harvard Business Review; The New York Times; Sales and Marketing Management; CIO Magazine; 1to1 Magazine; and many other media outlets.
About this Blog
This boundary spanning Industry Insider is designed to explore and assess how enterprises are capitalizing on customer insight to build powerful, profitable and enduring relationships. Customer Intelligence reveals the compelling strategies and practices behind today’s success stories – and provides a dynamic forum where thought leaders, business innovators and customer-focused executives can identify valuable opportunities. Drawing on the perspectives and experiences of leading lights in the customer intelligence community, we demonstrate how intelligent analysis and action is setting the stage for the next economy. Also, see our launch statement.

Customer Intelligence

Date Index
July 2006
26: Analytical Competition
25: Triple Play

June 2006
07: Kraft Crafts a Customer-Driven Innovation Plan

May 2006
11: Zen and the Art of US Bank

March 2006
27: The Voice of Truth

February 2006
09: British Invasion: The Tesco Test

December 2005
27: Marketing Malpractice?
27: Get Ready for Knowledge Process Outsourcing

November 2005
27: Preventing Terror or Eroding Trust?

October 2005
30: Competing on Analytics
28: Swan Song
23: For Whom the Boom Tolls

September 2005
30: The Learning Agenda

August 2005
25: Are You Experienced?
07: Tesco Triumphs
07: CRM Still on Hold

June 2005
23: GE Begins Reorganizing Around the Customer

May 2005
15: Data Debacle

April 2005
10: 'Sinister Synergism'?

March 2005
06: Blink...and Miss It

February 2005
14: Love is Not Always Blind
09: The Transformational Challenge

January 2005
26: Surgical Investments
23: Customer Imperatives
10: It's Almost Time...

December 2004
28: Game Over?
20: The Hidden Game
09: What's the Buzz?
03: Everyday Lost Customers

November 2004
24: Roaches and Reptiles
22: Bad Boys and Poison Pills
17: Retail Wars
17: What Wal-Mart Knows
09: Campaigning for the Customer
08: Angels in America

October 2004
29: Shop 'n' Scan
25: The New KPIs
25: Tracking the Online Shopper
25: High Performance Market Research
14: It's the Account that Counts
08: The Loyalty Express
04: Insight and Experience
01: The How and What of Innovation

September 2004
27: Driving Growth and Retention
22: Can You Handle the Truth?
17: Keys to the Kingdom
15: Innovators are from Mars
09: The Fragmentation of Fashion
07: Productive Intelligence
01: Progressive Profits

August 2004
27: Star-Crossed
24: Wal-Mart's Smarts
18: Stars Will Fall
16: Angels and Demons
12: Finding the Lost Boys
10: Customer-Focused Performance
09: Measures that Matter

July 2004
28: Manifesto Destiny
23: Vulnerable Brands
20: King of Vegas
13: The Interconnected Enterprise -- Part III
13: The Interconnected Enterprise -- Part II
09: The Interconnected Enterprise -- Part I
07: Marketing Resistance
02: Talent and Insight

June 2004
29: Special Ops
25: Membership has its Privileges
23: Database Nation
21: The Broken Model
18: Getting the Job Done
16: HelmsBriscoe's Distinct Knowledge
14: The Execution Culture
09: Dominant Logic
07: Sales Intelligence at Hill-Rom
03: Dimensions of CI
01: Underrated? Undervalued? You Decide

May 2004
28: Promoters and Detractors
27: Measure for Measure
25: Brands v. Customers
24: Wise Crowds
21: Diapers and Dollars
19: Operationalizing Intelligence
18: Minding the Store
17: Easier Riding
14: Beyond the Bubble
12: 3D Customer Perspective
11: Merchants of Cool
10: And They're Off...
06: Neo Geo
05: War of Attrition
03: Phrenology Marketing

April 2004
30: The IntelliShift
29: Quants and Quals
28: Scoring Points
27: Return on Customer
26: Demand Innovation
23: Intelligent Contact Centers
22: Centralized Competencies
20: The Clock is Ticking
19: Aces High
16: Poetic Insight
15: Taxman Cometh
14: The Price of Loyalty
12: The Profitable Customer
09: Of Death and Distributed Intelligence
08: Rethinking the CIA
07: "They Know Where You Are..."
06: High Flyers
05: The Eternal Return of Thomas Watson, Jr.
02: Oh, Behave!
01: Making the Connections

March 2004
31: (In)Competency Centers
30: Capital One’s 80,000 Tests
30: Scientific Marketing
29: Get on the Moneyball
26: ING’s Panoramic Perspective
26: Another Good Year for Dr. Goodnight
25: Meet the Fortune 500,000
24: The Privacy Paradox
24: Future-Pharma
23: Intelligent Health Care
22: Financial Sector Seeks Knowledge
19: In Praise of Pareto
18: Mapping the New World
18: The Secrets of (Analytical) Success
17: The House Wins
16: 1:1 Marketing on the Campaign Trail
15: Capitalizing on Customer Intelligence


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